MaaS: Marketing-as-a-Service

on demand marketing services

Marketing Services

Typically for startups or small businesses resources are tight, yet the need for high performance marketing is high. Budgets don’t always allow hiring a qualified full-time marketing staff and engaging an agency can be very expensive. Whether you are looking for complete strategic planning and execution or on demand marketing projects, I can help fill this gap.

Projects

Squar’d

Squar’d is a mobile app that turns photo sharing into a game by squarifying user photos before sharing with friends. Friends must solve a Squar’d puzzle to reveal the shared photo.  Users earn points for solving puzzles and sharing with friends. Available on App Store and Google Play

- Concept development, project management, app marketing, sales, partnerships, fundraising, admin. 

DuringTheSeason

DuringTheSeason is a sports site for girls who don’t know much about sports. www.duringtheseason.com.

- Concept, editorial, marketing, management.

ZappSocial

ZappSocial is an interactive social game that makes it a lot more fun and rewarding to watch your favorite TV shows, movies and sports. www.zappsocial.com

- Worked on business plan, funding, partnership and prototype.

Distributed Commerce platform

Successful European startup that provides a marketplace for retailers to offer merchandise on 3rd party sites. Helping company enter the US market with market research, positioning, launch strategy and strategic partnerships.

- Facilitation of strategic partnerships and market research for US market entry.

I love Mobile

I Love Mobile is a full-service provider with a strong focus on everything mobile. Expertise mobile marketing, concept development, software programming and project management.

- Providing feedback on product features and differentiation, market research and product launch strategy.

pixlinQ

Powered by image recognition from LTU technologies, pixlinQ is a mobile visual search platform that can easily be integrated into your mobile application or used with mobile email and MMS. With pixlinQ, you can link your users to targeted digital content directly on their phones whenever they snap a picture of your printed content. pixlinQ offers all the tools necessary to add mobile visual search to your mobile apps and create mobile marketing campaigns that link printed materials to digital on the mobile. www.pixlinQ.com

- Concept creation, platform product management, marketing strategy and execution.

truck.ly

truck.ly is a new service for food trucks and carts. Using the ilovemobile platform, food truck owners can set up their own truck.ly mobile site in record time and get listed on listed on the main truck.ly site used by consumers to find food trucks and carts nearby.

- Helping with market research, product platform feedback, pricing and go to market strategy.

 

Experience

Squard, Inc. (www.squard.com ) – New York NY
Co-Founder, November 2012-Present
Mobile photo sharing game for Android and iOS

DuringTheSeason (www.duringtheseason.com) – New York, NY
Founder, July 2013-Present
Sports site for girls who don’t know much about sports.

Marketing Consultant
July 2012 – Present
Freelance marketing projects for FitForCommerce (www.fitforcommerce.com) Atosho (www.atosho.com) & ILoveMobile (www.ilovemobile.us) and more.

LTU technologies (www.ltutech.com) – New York NY
Global VP Marketing January 2009 – July 2012
Pioneer of image recognition technologies (SaaS & Licensed Software) for mobile marketing, eCommerce, ad tracking and law enforcement.

eFashionSolutions (www.efashionsolutions.com) – Secaucus NJ
Marketing Director January 2008 – December 2008
End-to-end eCommerce solution, SaaS eCommerce technology platform & eCommerce services to apparel, accessories, lifestyle and entertainment brands globally.

OrderMotion (www.ordermotion.com) – Boston MA
Marketing Manager October 2006 – December 2007
SaaS order management eCommerce platform for medium and small-sized companies

Skyhook Wireless – Boston MA
Marketing Consultant June 2006 – October 2006

Market Platform Dynamics – Boston MA
Senior Manager June 2004 – June 2006
Boutique Consulting firm

Freelance Marketing Consultant April 2002 – January 2003
Hired by clients on contract basis for marketing projects and project management of cross-functional teams.

Moving Media – Copenhagen
Marketing/Account Manager October 2001 – December 2002

McKinsey & Company (www.venturecup.dk) – Copenhagen
Project Manager October 2000 – October 2001
Strategic direction and launch of Venture Cup organization.

Contact

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Contact Info

yanna@sigenlaub.com

New York